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Conceptually, my concept of a "crossfire" is intended to describe the fulcrum of energy that explodes at the moment of pure creation, when the forces of light and dark interact with each other to project shadows that dance upon God's pure white light and express the drama we call life. Once upon a time, that fulcrum of energy at Starcrost felt the need for a logo. The corporate executives decided that:
- A great logo is simple.
- A great logo is instantly memorable.
- The best logo is simple and memorable, plus it implies a message.
Only later did the corporate twits realize that their logo might be interpreted in ways not originally intended. They had selected a six pointed star because they couldn't get a cross to superimpose properly over a five pointed star. They chose blue and red because primary colors are cheaper to print than custom blends. They probably would have preferred embossed gold lettering on black velvet to signify an excess of success, or deep purple lettering on a fuchsia background to signify an excess of sex, but no, they chose blue and red on plain white paper because they were cheap.
Serious critics immediately pointed out that the flag of the State of Israel has a blue star against a white background and advised that the Starcrost logo could be misconstrued to be pro-Jewish or anti-Jewish (either one, or both). Weirdos from southern California warned that a red cross has something to do with the devil or blood or something, but it's hard to take anyone from southern California seriously on the subject of cults. Record company executives are another matter altogether and they need to be taken seriously by those of us who have no other choice. These people are paid real money to understand the music market and they deserve our faith that they know what they are doing, or why else wouldn't their paychecks bounce? They are unanimous in their judgment that the Starcrost logo will not "fly", although Starcrost now claims they never intended it to fly.
Starcrost's management says that they contracted with an internationally recognized logo consultant to design a purposely controversial logo under the theory that controversy is good for business. In a meeting, one of them actually said "bad news is better than no news at all". They say the crossed star represents peace among the world's two major western religions, or at least symbiosis. Feeling like I wanted to contribute something to the effort, I wrote an original Haiku (a Japanese poem with 14 characters) that goes:
The execs are convinced that this means something terribly important to the development of the human race and they hope to have the full meaning clarified real soon. Presumably, they'll let us all know.
To me, the logo stands for Sri Swami Satchidananda's motto "Truth is One, Paths are Many." And Jesus, the first real Christian was Jewish, remember?
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