StarCrost Marketing

Tips On Locating A Top Internet Marketing Business

Internet MarketingWould you like to make more money this year with your company, one that primarily makes sales from an e-commerce store? In order to do this, it is important for you to generate as much traffic as possible which can be accomplished through Internet marketing. This can represent many different forms of Internet maketing which include PPC advertising, creating and submitting videos on social media sites, and also search engine optimization. In this article, we will focus on how to find a company that can do each of these forms of marketing, and how to get the best company for the least amount of money.

What Is Internet Marketing?

This is simply a way of marketing your business on the Internet, apart from traditional advertising, utilizing the many different services and platforms that are available. There are some people that focus solely upon pay per click traffic, which is simply purchasing traffic that will click on advertisements that you place on the search engines, Facebook, and also websites all over the Internet, leading them to the products that you have for sale. Other people prefer to do social media marketing. This is done by creating, for example, a Facebook page where you can showcase all of the products that you sell. By adding multiple posts throughout the week, you can generate targeted traffic as you begin to attract more followers, all of which can share the posts that you make, helping you to generate viral traffic. Finally, search engine optimization has become extremely popular in recent years. It is actually more difficult than ever before to rank a website on top of the search engine listings. Instead, you should consider using a SEO company that can help you achieve top rankings to obtain more targeted visitors.

Finding The Right Company

The easiest way to find a company that does this type of marketing, and does it well, is to find a business that is at the top of the search engine listings advertising their services. First of all, if they are able to rank their own company for their most profitable keywords, they will likely be able to do the same for you. Many of these companies offer multiple services which include social media marketing, video marketing, and many others. You will want to compare the services that are provided in packages that they have available, and choose one that is both affordable and reliable. The reliability of a company will be based upon testimonials that you will find online, preferably on comparison websites and also in the local listings. Actual customers will present either positive or negative feedback, and those that have the most positive feedback are the ones that you should focus upon.

Once you have selected a couple companies, and you have narrowed it down to one that you would like to try, you should begin with search engine optimization. If you already have a PPC campaign going, you might have them look at the one that you are running on your own, and they should be able to help you modify it to get better results. If you would like to get social media traffic, you should also ask about the services that they offer for building Facebook and Twitter pages. The combination of all of these forms of marketing online will gradually help you earn more money through the sales that you will make using these highly profitable and proven Internet maketing techniques.

Understanding SEO – A Brief Overview Of The Top Strategies

SEOMost people that have a business understand that traffic is the key to your success. It is the lifeblood of any business, whether you are selling physical products from a store, or if you have an e-commerce store that is selling digital downloads, you need to have targeted traffic to sell anything. The strategies that are presented about search engine optimization in this article will focus on getting traffic to a website. SEO is very easy to understand, and the top strategies that we will present will help you get started doing this on your own, and you can also outsource this work to a search engine optimization specialist that can get you even faster results.

Understanding Search Engine Optimization

Unlike traditional advertising where you simply pay for the visitors that you will receive, using either PPC traffic or CPM advertising, search engine optimization focuses on two distinct aspects of generating organic traffic from the web. These strategies are called on-site and off-site optimization. On-site optimization focuses on techniques that you must implement to make your website much more attractive to the search engine algorithms. For example, you need to have unique content on every post and page that you make, embedded videos, images, and interlinking on your website so that the search engine spiders can quickly index everything. Off-site optimization strategies focus on building links that are pointing to your website from different Web 2.0 properties. For example, you should have backlinks pointing to each page on your website from blogs, social media sites, forums, and a multitude of other locations across the web, preferably from completely different IP addresses. The anchor text that is used, that which is part of the hyperlink, must not use your targeted keywords every time. This will be seen as spam from the perspective of the search engine algorithms, as well as getting too many links over a short period of time.

Top Two Strategies For SEO

Search engine optimization is a very lengthy process. It requires you to do a significant amount of work to get things started, and then you must maintain your positions once they are achieved. This is why many people use a search engine optimization expert or company to do this for them, plus they will likely get better results working with a professional. The top two strategies that are implemented include embedding videos on each page that you post, specifically those that are related to your content. The second strategy is building back links first from social media sites such as Facebook, and then subsequently adding contextual links inside of blog posts that are also discussing similar content as you would find on your website.

If you do have the time to do this on your own, it’s not that hard to do. You just need to have several hours every week to implement these strategies. However, if you can afford to use a search engine optimization specialist that can take care of everything for you, it will be the best way for you to spend your advertising dollars, achieving page 1 positions on the search engines that can bring you consistent traffic.

What’s Trending in Web Design for 2016

Web DesignWith each passing year come new likes and dislikes to the fastidious online customer pool. In order to keep an online fan base actively engaged and paying up that valuable attention, online marketers need to constantly be seeking to follow these trends, updating and refining their marketing campaigns accordingly.
As 2015 came to a close there was no doubt in anyone’s mind that the best marketing practices for 2016 were going to be tightly wrapped around mobile marketing and producing plenty of quality video content.
Keeping these two important trends in mind, following are some trends that are expected to rise in popularity as the year progresses, if they are not in full swing already.
1. Use Fresh, Engaging Imagery
It is no new thing that bright and attractive imagery has been an essential factor for online success since advent of the Internet. The digital scene is replete with every picture depicting everything you could possibly imagine, so how will the online merchant provide a fresh display for their clients.
Steer clear of the stock photo option, they have a highly artificial look to them and today’s client are looking for intimate, real and deeply personalized. Even if that means online merchants begin taking their own photos.
Authenticity in web design will trump those smiley modern professionals we see displayed in cheesy stock images. A picture says a thousand words ask yourself what the images you are posting say about you.

2. Forget all the “Fudgy-Additives”
Some merchants have a personal bias to this ornate borders and lavish footers and headers. Although this certainly adds a style bonus (if done correctly), too much of this chrome can detract from the clarity of the message you are trying to convey on your website.
Websites should convey professionalism, intimacy and service to their customers. This means that the best practices will include streamlined websites only featuring what the client needs to see to find a solution to their needs, wants and desires.

3. Single Screen Layouts

In accordance with a streamlined approach to web design, single big screen layouts are a great way to present your clear and concise web page. Even on mobile devices the large sprawling pictures can give the user a feeling of being in a theater.

Then apply some scowling features that are used to navigate the site, like flipping through a magazine.

This also has the added advantage of being able to present dynamic close up shots of products, services, expected results, special effects or to illustrate textures quality and more. This is a statement about the clarity of your business, which always helps to build rapport.

4. Videos, Videos and if you Can More Videos
Video content is set to rule in 2016, this means that web design should find every way possible to use your quality video content to enhance your web page as well. If you were to combine this with the previous idea, what a great combination!

A large video background to your web design can be used to take your visitors on an informational and interactive tour of your services, products or whatever options you are proffering.

In Conclusion

It will be of primary importance to focus on the user experience through your web design in 2016 more than ever. Fortunately there are more ways than ever to keep tabs on exactly what our valued clients are looking for. Knowing what your customers are looking for is the first step.