StarCrost Marketing

SEO

Understanding SEO – A Brief Overview Of The Top Strategies

SEOMost people that have a business understand that traffic is the key to your success. It is the lifeblood of any business, whether you are selling physical products from a store, or if you have an e-commerce store that is selling digital downloads, you need to have targeted traffic to sell anything. The strategies that are presented about search engine optimization in this article will focus on getting traffic to a website. SEO is very easy to understand, and the top strategies that we will present will help you get started doing this on your own, and you can also outsource this work to a search engine optimization specialist that can get you even faster results.

Understanding Search Engine Optimization

Unlike traditional advertising where you simply pay for the visitors that you will receive, using either PPC traffic or CPM advertising, search engine optimization focuses on two distinct aspects of generating organic traffic from the web. These strategies are called on-site and off-site optimization. On-site optimization focuses on techniques that you must implement to make your website much more attractive to the search engine algorithms. For example, you need to have unique content on every post and page that you make, embedded videos, images, and interlinking on your website so that the search engine spiders can quickly index everything. Off-site optimization strategies focus on building links that are pointing to your website from different Web 2.0 properties. For example, you should have backlinks pointing to each page on your website from blogs, social media sites, forums, and a multitude of other locations across the web, preferably from completely different IP addresses. The anchor text that is used, that which is part of the hyperlink, must not use your targeted keywords every time. This will be seen as spam from the perspective of the search engine algorithms, as well as getting too many links over a short period of time.

Top Two Strategies For SEO

Search engine optimization is a very lengthy process. It requires you to do a significant amount of work to get things started, and then you must maintain your positions once they are achieved. This is why many people use a search engine optimization expert or company to do this for them, plus they will likely get better results working with a professional. The top two strategies that are implemented include embedding videos on each page that you post, specifically those that are related to your content. The second strategy is building back links first from social media sites such as Facebook, and then subsequently adding contextual links inside of blog posts that are also discussing similar content as you would find on your website.

If you do have the time to do this on your own, it’s not that hard to do. You just need to have several hours every week to implement these strategies. However, if you can afford to use a search engine optimization specialist that can take care of everything for you, it will be the best way for you to spend your advertising dollars, achieving page 1 positions on the search engines that can bring you consistent traffic.